可持续性无疑是酒店行业中一个非常令人熟悉的词。
人们一直都在酒店当中要求绿色实践,从毛巾的再利用到节能家电,再到建立基础设施等。入住可持续性酒店或者“绿色”旅行是越来越多的人对其旅行体验的追求。德勒会计事务所(Deloitte)于2010年对商务游客的调查显示,95%的调查对象认为酒店行业应该采取绿色举措。
从风光胜地到适宜家庭欢聚的目的地,在酒店当中拥有大量的注重可持续性的职业生涯。
可持续性案例
除了明显的环境效益以外,酒店注重可持续性还有其它几个原因,例如占有市场份额、产生积极公关效应,以及通过削减成本和增加运营效率所带来的各种益处。
• 成本节约
• 竞争优势
• 员工绩效
• 顾客满意度
这种类型的工作从何而来?
与酒店可持续性相关的全职和兼职工作正在迅速涌现。几乎所有主要的酒店链都已经建立了可持续性项目,而这些项目通常都是由可持续性、企业社会责任总监或者类似的行政人员监管。从事这些工作的大多数专业人士都在可持续性领域拥有培训经验和工作经验,并拥有在酒店行业中迎接过这种独特挑战的工作背景。一些酒店拥有相当多能够帮助全世界无数的品牌、部门和酒店评估、策划、协调、测量和报告可持续性举措的员工。尽管这些职位不是新出现的,但是在美国一些最知名的酒店这些职位正变得越来越普遍。还有一些涌现在当地企业或酒店领域的适于可持续性专业人士的职位。这些职位有时是专门设立的职位,但是也可能是根据酒店当中某一个职位涉及到的一个层面或特点——管理、营销、运营、采购等所设计而成。这些人士需要必备策划、分析、测量和执行可持续性举措的专业技能,以此来建立、管理和维持这些项目。
随着这种趋势不断改变着行业的需求,酒店院校正在不断调整变革以确保毕业生做好进入酒店工作的准备,并且能在自己的职位上做出有价值的贡献。例如,伊利诺伊州芝加哥肯代尔大学(Kendall College)提供专注于可持续性的专业方向,如酒店业与旅游业可持续性管理(Sustainable Management in Hospitality and Tourism),旨在将可持续性的基本理解及其影响植入其它专业方向中。对于那些专注于就业能力关键领域——会展管理和策划、运营、营销等的学生而言这将一直都非常重要,这也表明他们一直都关注着最新的标准,并能够为这一职位带来绿色想法。从根本上来说,对于进入该行业的学生而言,知道如何应用可持续性理念非常必要,因为未来几年这必然成为任何酒店项目的固定方向和元素。
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The Sustainable Job? New Careers for the Sustainable Hotel
Sustainability is no doubt a familiar word to those in the hospitality industry.
People have long been requesting green practices at hotels, from the reuse of towels to energy efficient appliances, building infrastructure and more. The idea of staying at a sustainable hotel or taking a “green” trip is something that more people are demanding of their travel experiences. A 2010 survey of business travelers by Deloitte reported that 95 percent of respondents believe the hotel industry should be undertaking green initiatives.
From luxury spots to family friendly destinations, there is surge of sustainable-focused careers in hotels.
The Case for Sustainable
In addition to the clear environmental benefits, there are several reasons why hotels pursue sustainability, such as gaining market share and generating positive PR, along with the potential to increase profits by cutting costs and increasing operational efficiencies.
• Cost Savings
• Competitive Advantage
• Employee Performance
• Customer Satisfaction
Where are the Jobs?
Both full-time and part-time positions related to hotel sustainability are rapidly emerging. Almost all major hotel chains have established ongoing sustainability programs and these are usually overseen by a director of sustainability, corporate social responsibility or a similar executive position. Most professionals in these roles have a combination of training and experience in sustainability, along with background in the unique challenges of hospitality. Some hotels have sizable staffs that help assess, plan, coordinate, measure and report on sustainability initiatives for numerous brands, business units and properties around the world.
While these positions aren’t new, they are growing in popularity at some of the most well-known hotels in the U.S. There are also roles for sustainability professionals emerging at the local or property level. These are sometimes dedicated positions, but can also be an aspect or feature of another position within the hotel – management, marketing, operations, purchasing, etc. These individuals need expertise in planning, analysis, measurement and implementation of sustainability initiatives in order to set up, manage and maintain these programs.
As this trend continues to shift the demands of the industry, colleges and hospitality schools are adapting to ensure that graduates are prepared to take positions at hotels and position themselves as a valuable contribution. For example, Kendall College in Chicago, Ill., offers concentrations focused on sustainability, such as the Sustainable Management in Hospitality and Tourism, and aims to embed the basic understanding of sustainability and its impact within other concentrations. It will remain important for students to focus on key areas of employability – event management and planning, operations, marketing, etc. – while showing that they are up-to-date on the latest standards and can bring a green mind to the position. Basically, it’s becoming essential for students within this market to know how to apply sustainable concepts, and within the next few years will surely become a fixed concentration and element of any hospitality program.
【原文引自】:http://www.gheac.com/thread-5394-1-1.html
版权与翻译版权所有,转载,复制请注明出自于“GHEAC-环球酒店教育与行业盟”。
The Sustainable Job? New Careers for the Sustainable Hotel
Sustainability is no doubt a familiar word to those in the hospitality industry.
People have long been requesting green practices at hotels, from the reuse of towels to energy efficient appliances, building infrastructure and more. The idea of staying at a sustainable hotel or taking a “green” trip is something that more people are demanding of their travel experiences. A 2010 survey of business travelers by Deloitte reported that 95 percent of respondents believe the hotel industry should be undertaking green initiatives.
From luxury spots to family friendly destinations, there is surge of sustainable-focused careers in hotels.
The Case for Sustainable
In addition to the clear environmental benefits, there are several reasons why hotels pursue sustainability, such as gaining market share and generating positive PR, along with the potential to increase profits by cutting costs and increasing operational efficiencies.
• Cost Savings
• Competitive Advantage
• Employee Performance
• Customer Satisfaction
Where are the Jobs?
Both full-time and part-time positions related to hotel sustainability are rapidly emerging. Almost all major hotel chains have established ongoing sustainability programs and these are usually overseen by a director of sustainability, corporate social responsibility or a similar executive position. Most professionals in these roles have a combination of training and experience in sustainability, along with background in the unique challenges of hospitality. Some hotels have sizable staffs that help assess, plan, coordinate, measure and report on sustainability initiatives for numerous brands, business units and properties around the world.
While these positions aren’t new, they are growing in popularity at some of the most well-known hotels in the U.S. There are also roles for sustainability professionals emerging at the local or property level. These are sometimes dedicated positions, but can also be an aspect or feature of another position within the hotel – management, marketing, operations, purchasing, etc. These individuals need expertise in planning, analysis, measurement and implementation of sustainability initiatives in order to set up, manage and maintain these programs.
As this trend continues to shift the demands of the industry, colleges and hospitality schools are adapting to ensure that graduates are prepared to take positions at hotels and position themselves as a valuable contribution. For example, Kendall College in Chicago, Ill., offers concentrations focused on sustainability, such as the Sustainable Management in Hospitality and Tourism, and aims to embed the basic understanding of sustainability and its impact within other concentrations. It will remain important for students to focus on key areas of employability – event management and planning, operations, marketing, etc. – while showing that they are up-to-date on the latest standards and can bring a green mind to the position. Basically, it’s becoming essential for students within this market to know how to apply sustainable concepts, and within the next few years will surely become a fixed concentration and element of any hospitality program.
【原文引自】:http://www.gheac.com/thread-5394-1-1.html
版权与翻译版权所有,转载,复制请注明出自于“GHEAC-环球酒店教育与行业盟”。


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