肯代尔教师在 PCMA 专业会议管理协会第56届年度领导人会议上谈论绿色营销
Kendall College School of Hospitality Management Faculty Speak about Green Marketing at PCMA’s 56th Annual Convening Leaders Conference
肯代尔大学酒店管理学院教职人员在专业会议管理协会第56届年度领导人会议上谈论绿色营销
芝加哥——2012年1月27日，肯代尔大学酒店管理学院助理教授Sue Tinnish博士和副教授Sapna Mangal均参加了本月早些时候在圣地亚哥会议中心（San Diego Convention Center）举办的专业会议管理协会（PCMA，Professional Convention Management Association）第56届年度领导人会议。他们的演讲主题是《不仅仅是绿色：可持续性会议营销》，演讲定义了可持续性营销、阐述了注重可持续性如何影响传统营销、概述了参与者如何将绿色营销应用到会议和商业当中。
肯代尔大学酒店管理学院院长Jeffrey Catrett,表示：“Tinnish博士和Mangal女士能受邀在今年的领导人会议上发表讲话，我们深感荣幸。他们在营销和绿色会议方面的专业度让会议出席者能够在可持续性发展的整体背景下看待会展。”
根据Tinnish和Mangal，和会议、贸易展有关的可持续性营销包括品牌推广、信息发布、会议主题和交流材料。他们还向会议出席者展示了如何将可持续性纳入RFP；如何为交易会、当地产品和可循环产品融资；如何运用回收的、循环的或快速再生的材料；限制使用打印交流材料的重要性，如广告牌、项目材料和讲义；会议过后通过回收利用供应物和开发其新用途来填补会展中的可持续性漏洞。
Tinnish表示：“会议的主要功能是品牌推广和交流。通过引入我们谈到的可持续性概念和策略，从品牌标志、广告牌到促销产品等，我们都能帮助会展策划人减少碳足迹，为人类健康做出贡献。”
Tinnish在芝加哥大学（University of Chicago）获得工商管理硕士学位，在班尼迪克大学（Benedictine University）获得组织发展博士学位（Ph.D. in Organization Development）。他作为认证ROI专业人员的所获得的行业认可包括国际会议专业人士协会（MPI，Meeting Professionals International）名人堂（Hall of Fame）（2009）、MPI总裁奖（(2001-2002）和MPI年度经理奖(1999-2000)。为环境可持续性会展制定新的APEX/ASTM国际标准的委员会由她主持，她还担任国际标准组织（ISO，International Standards Organization）代表美国的主席，建立全球可持续性会展管理系统。
Mangal拥有超过15年的国际酒店和教学经验。她在北德克萨斯大学（University of North Texas）获得了酒店管理理学学士学位（B.S. in Hotel Management）与酒店和餐厅管理理学硕士学位（M.S. in Hotel and Restaurant Management），并在克利尔湖泊（Clear Lake）休斯顿大学（University of Houston）获得工商管理硕士学位（MBA）。她已经在世界各地从事过酒店和会展管理的工作，并在酒店行业为一些顶级酒店品牌进行营销咨询。
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办公地址：北京市 东城区 东直门外大街48号 东方银座A座19FFaculty Speak about Green Marketing at PCMA’s 56th Annual Convening Leaders Conference
Kendall College School of Hospitality Management Faculty Speak about Green Marketing at PCMA’s 56th Annual Convening Leaders Conference
Chicago—January 27, 2012—Dr. Sue Tinnish, assistant professor, and Sapna Mangal, associate professor, both at the Kendall College School of Hospitality Management, presented at the Professional Convention Management Association’s (PCMA) 56th annual Convening Leaders conference held earlier this month at the San Diego Convention Center. Their presentation, “More Than Green: Sustainable Meeting Marketing,” defined sustainable marketing, identified how a focus on sustainability impacts traditional marketing and outlined how participants can apply green marketing to their meetings and businesses.
“We are honored that Dr. Tinnish and Ms. Mangal were invited to speak at this year’s Convening Leaders conference,” said Jeffrey Catrett, dean of the School of Hospitality Management at Kendall College. “Their expertise in marketing and green meetings provided conference attendees with a perspective on events in the holistic context of sustainability.”
According to Tinnish and Mangal, sustainable marketing in relationship to meetings and tradeshows includes branding, messaging, meeting theme and communications materials. The pair presented convention-goers with tips on how to incorporate sustainability into the RFP; how to leverage fair trade, local and recyclable products; how to use reclaimed, recycled, or rapid-renewal materials; the importance of limiting the use of printed communications including signage, programs and handouts; and closing the sustainable loop on an event by recycling and repurposing supplies after the meeting.
“Meetings are all about branding and communication. By bringing in the sustainable concepts and tactics we talk about, from name badges and signage to promotional products and beyond, we can help meeting planners reduce their carbon footprint while also contributing to a healthy bottom line,” said Tinnish.
Tinnish received her M.B.A. from the University of Chicago and her Ph.D. in Organization Development from Benedictine University. Her industry recognition as a certified ROI Professional includes the MPI Hall of Fame (2009), MPI Presidents Award (2001-2002), and MPI Chapter Manager of the Year (1999-2000). She chairs the committee that established the new APEX/ASTM International standards for environmentally sustainable events, and served as the U.S. Chair for the International Standards Organization (ISO) effort to develop a worldwide sustainable events management system.
Mangal has more than 15 years of international hospitality and teaching experience. She earned a B.S. in Hotel Management and an M.S. in Hotel and Restaurant Management from the University of North Texas, and received her M.B.A. from the University of Houston, Clear Lake. She has worked around the world in hotel and event management, as well as a marketing consultant for some of the top brands in the hospitality industry.
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