2014年10月10日星期五

[校园新闻] 肯代尔大学与西班牙皇家马德里队(Real Madrid)合作开设国际性体育管理专业

肯代尔大学与西班牙皇家马德里队(Real Madrid)合作开设国际性体育管理专业


       肯代尔大学与西班牙皇家马德里队(Real Madrid)和欧洲大学合作开设国际性体育管理专业!


       肯代尔在为学生进入蒸蒸日上的体育管理市场做准备的同时不断巩固其国际学术足迹。


       芝加哥(2013年5月9日),肯代尔大学酒店管理学院与皇家马德里队(Real Madrid)和欧洲大学(UE,Universidad Europea )共同开设了一个新的体育管理专业(Sports Management),近期皇家马德里队被《福布斯》杂志(Forbes Magazine)评为”世界上最有价值的足球队”。作为美国唯一一所与世界知名组织合作的高等院校,肯代尔大学带头为伊利诺伊州芝加哥乃至全国的学生提供体育管理培训专业。课程于2013年7月开始。


       欧洲大学于2006年与皇家马德里学院(Real Madrid Graduate School)合作,在13个国家提供课程。肯代尔大学和欧洲大学均为罗瑞特国际大学联盟(LIU,Laureate International Universities)的成员,罗瑞特在北美、拉丁美洲、欧洲、亚洲、北非和中东等29个国家拥有超过65所受认证的大学和网络院校。新专业将会继续巩固肯代尔独特的国际学术地位,为学生提供在芝加哥、西班牙马德里探索体育场馆的机会。


       肯代尔大学校长Emily Williams Knight表示:“这种合作关系仅仅是罗瑞特国际大学联盟如何将最佳实践课程、学位课程和优秀教师提供给世界各地的学生的一个实例。作为顶尖的酒店学校,继续为学生带来对其职业生涯道路有着积极影响并能指导其成为这一蓬勃发展行业中的佼佼者的新机会,对于肯代尔大学来说至关重要。与皇家马德里合作迎来了该组织的110年历史,也为芝加哥肯代尔大学和我们的酒店专业学生带来了体育管理不同领域的丰富知识。”


        体育管理是增长最快的行业中的热门专业。美国劳动统计局(The Bureau of Labor Statistics)2012年职业展望数据预测,到2020年教练和童军工作将会增长29%,到2016年运动员经纪人和经理将会增长10%。此外,预计会议、会展策划的工作会增长44%。仅仅在芝加哥,市长Rahm Emanuel已经对芝加哥目的地营销组织Choose Chicago和运动委员会(Sports Commission)进行了大量的投资。实际上,芝加哥运动委员会预计芝加哥市从体育和与体育场馆相关的活动中获得的经济收益将会达到1100万美元。


       新专业将会为毕业生担任体育场馆管理、体育营销和体育会展管理等职位做好准备。课程由欧洲大学皇家马德里学院的受肯代尔大学认可的教师团队教授,适合于本科水平,涉及6门课程:体育管理商务和经济学(Business and Economics of Sports Management);体育设施管理(Sports Facilities Management);体育营销和沟通学(Sports Marketing and Communication);体育会展管理(Sports Event Management);体育管理创业学、可持续性和社会责任(Entrepreneurship, Sustainability and Social Responsibility in Sports Management);体育管理法律、管理方法和伦理学(Sports Management Law, Governance and Ethics)。


       皇家马德里学院总经理兼皇家马德里足球俱乐部(Real Madrid Football Club)制度关系总监Emilio Butragueño,在肯代尔大学帮助两者建立了正式的合作关系。


       更多信息,请访问:http://hospitality.kendall.edu.


       关于肯代尔大学酒店管理学院
       肯代尔大学(Kendall College)成立于1934年,位于伊利诺伊州芝加哥市。肯代尔为2200多名背景多元化和雄心壮志的学生提供商务、西餐西点、儿童早期教育和酒店管理专业的本科学士学位课程。课程将一流的学术活动与实践经验、国际教育机会相结合,帮助商务、酒店和西餐西点课程的学生发展成为行业佼佼者所需的专业技能和技术。根据ORC国际2011年对芝加哥顶级酒店和米其林指南餐厅的管理层的调查,结果显示肯代尔大学是芝加哥为学生发展酒店管理和西餐西点职业生涯最好的学校。酒店管理学院将重点放在酒店艺术和管理科学上——将欧洲卓越的顾客服务传统与美国管理专业技能相结合。肯代尔大学获得高等教育委员会(Higher Learning Commission)认证,并且是北部中央院校协会North Central Association of Colleges and Schools(NCA)的成员。网址为www.ncahlc.org


       关于欧洲大学
       作为西班牙私立高等教育机构的领导者,欧洲大学(Universidad Europea)是致力于创新的极受重视的学术机构,拥有超过16,000名学生。它的使命是为学生提供全面教育,培训领导者和专业人士以满足全球对人才的需求,通过企业家精神的应用和道德标准的遵循为学生的专业增加价值并为社会进步做出贡献。此外,欧洲大学的目标是通过应用研究输出和转换知识,促进社会进步并将其置于智力和技术发展的前沿。它致力于创新,以三大基本价值观为基础:国际视角、职业联系、致力于21世纪学术品质。


       目前,欧洲大学三个大学中心:马德里欧洲大学(Universidad Europea de Madrid)、瓦伦西亚欧洲大学(Universidad Europea de Valencia)和加拉利亚欧洲大学(Universidad Europea de Canarias)。这些中心有7个本科学院和4个研究生院:Escuela de Postgrado Universidad Europea、IEDE商学院(IEDE Business School)、Escuela Universitaria Real Madrid- Universidad Europea、ESTEMA Escuela de Negocios。此外,机构还包括一个职业学校。


       注:童军(英语:Scouting,直译为童军活动,也称童军运动,台湾和港澳旧称童子军),是一个国际性的、按照特定方法进行的青少年社会性运动。童军运动的目的,是向青少年提供他们在生理、心理和精神上的支持,培养出健全的公民,最终目的是将来这些青少年可以为社会作出贡献。


 

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Kendall College Launches an Internationally Immersed Sports Management Concentration

Kendall College Launches an Internationally Immersed Sports Management Concentration in Partnership with Spain’s Real Madrid, Universidad Europea 

Kendall Continues to Solidify International Academic Footprint While Preparing Students for Positions in a Thriving Sports Management Market

CHICAGO (May 9, 2013) – Kendall College School of Hospitality Management launched a new Sports Management Concentration in partnership with Real Madrid, recently listed by Forbes Magazine as “the most valuable soccer team in the world”, and the Universidad Europea  (UE). As the only U.S. academic institution to partner with this world famous organization, Kendall is taking the lead in offering top  sports management training to students in Chicago, Illinois, and the nation. Classes begin July 2013.


Universidad Europea partnered with the Real Madrid Graduate School in 2006, with programs now offered in 13 countries. Kendall College and UE are both part of Laureate International Universities (LIU), a network of more than 65 accredited campus-based and online universities spanning 29 countries throughout North America, Latin America, Europe, Asia, North Africa and the Middle East. The new concentration will continue to solidify Kendall’s unique international academic footprint, while offering students the opportunity to explore sports venues in both Chicago and Madrid, Spain.

“This partnership is just one example of how institutions in LIU bring best practice curriculum, degree programs and faculty to students worldwide,” said Kendall College President Emily Williams Knight.  “As a top-ranked hospitality school, it’s important that Kendall continues to bring new opportunities that will have a positive impact on our students’ career paths and position them as top candidates within a thriving industry.  Aligning with Real Madrid brings the organization’s 110-year history and extensive knowledge of the many different areas of sports management to Kendall, Chicago and our hospitality students.” 


Sports Management is among the fastest growing industries. The Bureau of Labor Statistics 2012 Occupational Outlook data predicts an increase of 29 percent in jobs in coaching and scouting through 2020, and a 10 percent increase in agents and managers of athletes through 2016. Additionally, there is a 44% projected job growth for meeting, convention and event planners.  In Chicago alone, Mayor Rahm Emanuel has made significant investments in Choose Chicago and the Sports Commission. In fact, the Chicago Sports Commission projects an $11 million economic impact on the City of Chicago from sports and sports venue-related activities.


The new concentration will prepare graduates for positions in sports venue management, sport marketing and sports event management.  The curriculum, taught by Kendall-approved faculty from UE’s Real Madrid Graduate School and adapted for the undergraduate level, will include six courses: Business and Economics of Sports Management; Sports Facilities Management; Sports Marketing and Communication; Sports Event Management; Entrepreneurship, Sustainability and Social Responsibility in Sports Management; and Sports Management Law, Governance and Ethics.


“We are thrilled to partner with Kendall College, and for the first time ever, bring the teaching and history of our most highly regarded sports organization to the States,” said Emilio Butragueño, General Manager Real Madrid Graduate School and Director of Institutional Relations at Real Madrid Football Club, who helped formally introduce the partnership at Kendall.


For additional information, visit http://hospitality.kendall.edu.


About the Kendall College School of Hospitality Management:
Kendall College, founded in 1934, is located in Chicago, Illinois and is a member of the Laureate International Universities network. Kendall offers undergraduate degrees in business, culinary arts, early childhood education and hospitality management to a diverse and passionate community of more than 1800 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago’s leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). The School of Hospitality Management focuses on the art of hospitality and the science of management – the European tradition of superior customer service with American managerial know-how. Kendall College is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org; 1-312-263-0456. For more information, visit www.Kendall.edu.

About Universidad Europea:
As leader in the private higher education sector in Spain, Universidad Europea is a highly regarded academic institution committed to innovation, with over 16,000 students. Its mission is to offer its students a holistic education, training leaders and professionals that are equipped to respond to the needs of a global world, adding value to their professions and contributing to social progress through the application of an entrepreneurial spirit and a commitment to ethics. In addition, the objective of Universidad Europea is to generate and transfer knowledge through applied research, equally contributing to progress and placing itself at the forefront of intellectual and technical development. Faithful to its commitment to innovation, it bases its activity on three fundamental values: an international perspective, professional connections and a commitment to 21st Century academic quality.

Currently Universidad Europea has three university centers: Universidad Europea de Madrid, Universidad Europea de Valencia and Universidad Europea de Canarias. These centers are home to seven Undergraduate Schools and four Graduate Schools: Escuela de Postgrado Universidad Europea, IEDE Business School, Escuela Universitaria Real Madrid - Universidad Europea and ESTEMA Escuela de Negocios. In addition the institution includes a Career College.


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